A very peculiar flora and fauna developed in mining sites. Awareness about the local biodiversity as well as knowledge about this special landscape which offers a unique habitat for various species is not very well developed amongst the population. The project Social Nature - The whitethroat goes viral wants to fill this gap.

Based on the life of the whitethroat, pupil use (personalized) storytelling, by means of their research as well as with the aid of 360° videos, a drone flight, a profil etc. to create informative and entertaining social media content (for a blog and a Facebookchannel) with which gaps of knowledge can be reduced for different target groups. Local 9th and 10th grade students generate posts that will always be from the whitethroat’s perspective.

With the bird as testimonial and social media storytelling the interest and sympathy of a large part of the population are evoked through personalized stakeholder addressing. Furthermore, the consideration of the ecological value of extraction sites is built and even strengthened.

Thanks to the support of refugees, enduring nest containers are built in collaboration with the students. These containers assist the birds in building their nests.

04ოქტ

Dan is sharing his singing with us to say goodbye

Recordings of Dan, the whitethroat, available online.

დაწვრილებით
04ოქტ

Projekt soll künftig weitergeführt werden

Die Dorngrasmücke kann 2019 abgelöst werden, durch …

დაწვრილებით
24სექ

Project to be continued in the future

The whitethroat can be replaced in 2019 by ...

დაწვრილებით
24სექ

Videofeedback zum Projekt

Einige Schüler, Lehrer und Unterstützer geben ihre Meinung zum Projekt wieder.

დაწვრილებით
20სექ

Video feedback about the project

Some students, teachers and supporters express their opinions about the project.

დაწვრილებით
20სექ

Abschließende Evaluation zeigt positive Folgen des Projekts

Die Auswertung einer Befragung der Schüler zeigt, dass die von der Projektleitung erhofften Ziele erfüllt wurden.

დაწვრილებით
17სექ

Final evaluation shows positive effects related to the project

Evaluation by interviewing the pupils shows that the project management's objectives were achieved.

დაწვრილებით
17სექ

Starkes Medienfeedback zum Projekt

SOCIAL NATURE wurde bereits zu Projektbeginn mehrfach in den Medien erwähnt. Ausgangspunkt war eine Pressemitteilung, die die Technische Universität Bergakademie Freiberg über das Projekt veröffentlichte. Aufgegriffen wurde diese u.a. von FOCUS Online.

დაწვრილებით
12სექ

Strong media feedback on the project

SOCIAL NATURE was already mentioned several times in the media when the project started. A press release published by the Technical University Bergakademie Freiberg about the project marked the basis. It was mentioned by one of Germany’s biggest news sites, FOCUS Online, among others.

დაწვრილებით
12სექ

Rohstoffkommunikation am Beispiel des Projekts SOCIAL NATURE

SOCIAL NATURE ist Teil weiterer wissenschaftlicher Konferenzen.

დაწვრილებით
08სექ

Dan, die Dorngrasmücke, gibt einen Einblick in sein Leben – auf Facebook.

Unter www.facebook.com/DanDorngras berichtet Dan über sein Leben und seinen Blick auf das Projekt SOCIAL NATURE.

დაწვრილებით
30აგვ

Dan, the whitethroat, gives an insight into his life – on Facebook

At www.facebook.com/DanDorngras Dan reports about his life and his view on the project SOCIAL NATURE.

დაწვრილებით
30აგვ

So sieht Dan die Abbaustätte

Vogelperspektive im wahrsten Sinne des Wortes: So sieht Dan die Welt.

დაწვრილებით
24აგვ

This is Dan's perspective on the quarry

Bird's eye view in the literal meaning: This is how Dan experiences the world.

დაწვრილებით
24აგვ

Stimmt für Dan!

Aufruf zur Abstimmung für das Projekt SOCIAL NATURE. Gebt eure Stimme dem Projekt SOCIAL NATURE und damit Dan, der Dorngrasmücke.

დაწვრილებით
03აგვ

Vote for Dan!

Call to vote for the project SOCIAL NATURE. Vote for the project SOCIAL NATURE and support Dan, the whitethroat.

დაწვრილებით
03აგვ

UVMB als wichtiger Berater

Biologisches Know-how für das Projekt SOCIAL NATURE liefert der Unternehmerverband Mineralische Baustoffe (UVMB) e.V. – der Regionalverband der Steine- und Erdenindustrie für die neuen Bundesländer.

დაწვრილებით
31ივლ

UVMB is an important consultant

Biological know-how for the project SOCIAL NATURE is supplied by the Unternehmerverband Mineralische Baustoffe (UVMB) e.V. - the regional association of the stone and quarry industry for Germany's eastern states.

დაწვრილებით
31ივლ

Dan bereist die Ukraine

Das Projekt SOCIAL NATURE ist nun auch in der Ukraine bekannt.

დაწვრილებით
24ივლ

Dan travels Ukraine

The project SOCIAL NATURE is now known in Ukraine too.

დაწვრილებით
24ივლ

Mit starken Partnern für den Artenschutz

Das Projekt SOCIAL NATURE verbindet verschiedene Partner, um noch mehr für den Artenschutz zu erreichen.

დაწვრილებით
10ივლ

Protecting species with strong partners

The SOCIAL NATURE project connects several partners to improve species protection.

დაწვრილებით
10ივლ

Journalistisches Arbeiten will gelernt sein – auch in sozialen Netzwerken.

Projektteilnehmer bilden sich zu journalistischen Darstellungsformen weiter und entwickeln eigene Beiträge

დაწვრილებით
03ივლ

Journalistic work needs to be learned – in social networks too.

Participants in the project learn journalistic skills and create their own content.

დაწვრილებით
03ივლ

SOCIAL NATURE rettet (nebenbei) Kröten

Neben der Dorngrasmücke leben in Abbaustätten eine Vielzahl anderer Tierarten, die es zu schützen und zu unterstützen gilt.

დაწვრილებით
26ივნ

SOCIAL NATURE incidentally saves toads

In addition to the whitethroat, numerous other species of animals live in quarries, which need to be protected and supported.

დაწვრილებით
26ივნ
18ივნ

Dan, a welcomed guest at scientific conferences

Project manager introduces the project to scientists

დაწვრილებით
18ივნ
12ივნ

Unterstützung für Dans Nest

SOCIAL NATURE erforscht Nestbau der Dorngrasmücke.

დაწვრილებით
31მაისი

Support for Dan´s nest

SOCIAL NATURE explores nesting of the whitethroat

დაწვრილებით
31მაისი

„Die Störung wird eher gesehen als der Artenreichtum“

Der Lärm des Tagebaus stört Tiere. Wirklich? Der Biologe Oliver Fox widerspricht.

დაწვრილებით
22მაისი

"The disturbance of animals is rather seen than the diversity of species"

The noise of the open-cast mine disturbs animals. Really? Biologist Oliver Fox disagrees.

დაწვრილებით
22მაისი

Projektwebsite und YouTube-Channel veröffentlicht

Teilnehmer des Projekts SOCIAL NATURE launchen erste Onlinekanäle.

დაწვრილებით
08მაისი

Project website and YouTube channel launched

Participants of the project SOCIAL NATURE put online their first channels.

დაწვრილებით
08მაისი

Wissen über soziale Medien wird immer wichtiger

Schulklasse wird für den täglichen Umgang mit sozialen Medien und das Projekt SOCIAL NATURE geschult.

დაწვრილებით
01მაისი

Knowledge about social media becomes more and more important

School class is trained in daily interaction with social media and for the SOCIAL NATURE project.

დაწვრილებით
01მაისი

Здравствуйте! Dan reist nach Russland

Projektleiterin stellt Dan dem wissenschaftlichen Fachpublikum in Sankt Petersburg vor

დაწვრილებით
24აპრ

Здравствуйте! Dan travels to Russia

Project manager introduces Dan to the scientific community in St. Petersburg

დაწვრილებით
24აპრ

Schüler lernen Abbaustätte vor der eigenen Haustür kennen

Über 30 Teilnehmer des Projekts SOCIAL NATURE besichtigen Heidelberger Sand und Kies. Bei noch winterlichen Temperaturen konnten die Schüler des Freien Gymnasiums Penig dank der Mitarbeiter von Heidelberger Sand und Kies eine Abbaustätte besichtigen und viele neue Eindrücke sammeln. Die Projektleiterin berichtet im Video.

დაწვრილებით
09აპრ

Pupils get to know quarry located in their area

More than 30 participants of the SOCIAL NATURE project visit Heidelberger Sand und Kies. Thanks to the employees of Heidelberger Sand und Kies, the students of the Freies Gymnasium Penig had the chance to visit a quarry and gain many fresh impressions in wintry temperatures. The project manager reports about the excursion in the video.

დაწვრილებით
09აპრ

Frohe Ostern!

Im Namen von Dan, der Dorngrasmücke: Frohe Ostern an alle Teilnehmer sowie das Team des Quarry Life Awards und die Mitarbeiter von HeidelbergCement überall auf der Welt.

დაწვრილებით
31მარ

Happy Easter!

In the name of Dan the whitethroat: Happy Easter to all participants and the team of the Quarry Life Awards and the employees of HeidelbergCement all over the world.

დაწვრილებით
31მარ
29მარ
29მარ

Großes Interesse an sozialen Medien

Quarry Life Award Projekt verfolgt den richtigen Ansatz

დაწვრილებით
19თებ

Big interest in social media

Quarry Life Award project is pursuing the right approach

დაწვრილებით
19თებ

Das ist Dan, die Dorngrasmücke

Schüler lernen "Dan" und das Projekt SOZIALE NATUR kennen

დაწვრილებით
16თებ

That's Dan, the whitethroat

Students get to know “Dan” and the project SOCIAL NATURE

დაწვრილებით
16თებ

"Soziale was?" SOZIALE NATUR

Das Projekt: SOZIALE NATURE – Die Dorngrasmücke geht viral

დაწვრილებით
13თებ

"Social what?" SOCIAL NATURE

The Project: SOCIAL NATURE - the whitethroat goes viral

დაწვრილებით
13თებ